by Kate Barrett | Oct 27, 2015 | Advanced, Beginner, Best Practice, Small Business, Testing
Getting your emails opened and read is the first step to making more sales of your products using email marketing. But with average open rates of 24.45% according to the Sign-up.to 2015 Email Marketing Benchmark Report (this does of course vary by industry as shown in...
by Kate Barrett | Apr 16, 2015 | Beginner, Best Practice, Planning, Segmentation, Small Business, Testing
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually non-existent? You may have heard the phrase ‘the money is in the list’, and it’s true! But only if you build your...
by Kate Barrett | Mar 16, 2015 | Beginner, Best Practice, Planning, Small Business
Especially when it comes to getting results from your email marketing We’ve all heard the classic quotes….. So what happens if you don’t follow this advice with your email marketing? What happens if you’re just sending out individual email campaigns without really...
by Kate Barrett | Sep 29, 2014 | Advanced, Beginner, Interview Series 2014, Small Business
Click below to listen to the interview! Interview with Chad Ever – Transcription Kate Hi, I’m Kate Barrett, the founder of Shine a Light Media and the Email Marketing Academy, and welcome to the next in our series of interviews with everyone from...
by Kate Barrett | Sep 2, 2013 | Beginner, Small Business, Top 10 Tips
Small businesses can benefit enormously from email marketing but many are still not using it, or not using it to its full advantage. Here I explore 10 benefits of email marketing for small businesses. 1. A targeted, direct way to contact your subscribers Email...
