by Kate Barrett | Feb 27, 2022 | Beginner, Best Practice, Planning, Segmentation, Small Business, Testing
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually non-existent? You may have heard the phrase ‘the money is in the list’, and it’s true! But only if you build your...
by Kate Barrett | Jul 6, 2021 | Planning, Advanced, Best Practice, Email marketing consultancy, Segmentation
Over 75% of people abandon their shopping carts worldwide. Obviously, this isn’t the ideal scenario for an eCommerce marketer that’s focused on getting conversions. It is, however, an opportunity to learn about your customers and your conversion funnels. You can...
by Kirsten Queen | Jan 28, 2021 | Advanced, Best Practice, Segmentation
If you’re looking to be more relevant in your email marketing, drive better engagement, and provide a better customer experience for your subscribers, you’re not alone. While 99% of marketers say personalisation helps advance customer relationships, marketers struggle...
by Kate Barrett | Jun 1, 2020 | Advanced, Automated Campaigns, Best Practice Email Examples, RFM Analysis, Segmentation
The term ‘transactional email’ is often used to refer to a few different types of automated campaigns; from password requests to system emails and the immediate post-purchase and delivery phase emails. For this blog, I want to focus on the latter. For me, this is a... by Kate Barrett | Feb 2, 2014 | Advanced, DMA Email Marketing Blog Post, Inactive Subscribers, Segmentation
This post was originally posted on the DMA Email Marketing Blog. Email subscribers are expecting more and more from the messages they receive in their inbox these days, making us, as marketers, work harder – and rightly so! Email marketing is no longer about taking a...
by Kate Barrett | Nov 15, 2013 | Advanced, Beginner, Segmentation
When it comes to marketing your products or services you have hundreds of different options and methods available at your disposal. Email marketing has long been one of the mainstay methods used by marketers over the years because of its high ROI, ease-of-use and low...