by Kate Barrett | Apr 21, 2015 | Segmentation, Small Business, Video Quick Tip
Today we’re really getting personal – If it’s in your database, you can use it to target, trigger and segment your list for increased personalisation. In today’s video, I am discussing: – How to increase revenue, engagement, and list of...
by Kate Barrett | Apr 16, 2015 | Beginner, Best Practice, Planning, Segmentation, Small Business, Testing
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually non-existent? You may have heard the phrase ‘the money is in the list’, and it’s true! But only if you build your...
by Kate Barrett | Mar 24, 2015 | Automated Campaigns, Segmentation, Testing, Video Quick Tip
Once you know what you want to send in your emails and when you want to send them, then you are ready to level up your email marketing plan. In today’s video, I’ll be discussing: – A/B split testing: Guaranteed way to improve your results –...
by Kate Barrett | Feb 2, 2014 | Advanced, DMA Email Marketing Blog Post, Inactive Subscribers, Segmentation
This post was originally posted on the DMA Email Marketing Blog. Email subscribers are expecting more and more from the messages they receive in their inbox these days, making us, as marketers, work harder – and rightly so! Email marketing is no longer about taking a...
by Kate Barrett | Nov 15, 2013 | Advanced, Beginner, Segmentation
When it comes to marketing your products or services you have hundreds of different options and methods available at your disposal. Email marketing has long been one of the mainstay methods used by marketers over the years because of its high ROI, ease-of-use and low...
