by Kate Barrett | Jul 6, 2021 | Planning, Advanced, Best Practice, Email marketing consultancy, Segmentation
Over 75% of people abandon their shopping carts worldwide. Obviously, this isn’t the ideal scenario for an eCommerce marketer that’s focused on getting conversions. It is, however, an opportunity to learn about your customers and your conversion funnels. You can...
by Kate Barrett | Jan 21, 2021 | Advanced, Automated Campaigns, Beginner, Best Practice, Email marketing consultancy, Planning
Well, what a year 2020 was! The world changed. The UK worked from home (where possible), and the way people shopped changed; potentially forever. For businesses, this was a year to pivot and adapt their offering on the fly and some managed this process fantastically;...
by Kate Barrett | May 20, 2020 | Advanced, Best Practice, Only Influencers Blog, Planning
This post first appeared on the Only Influencers website here > We are living in unprecedented times….. no scrap that…. That’s how every blog post or notification seems to start nowadays doesn’t it?! And actually, how unprecedented is the time we are living in?... by Kate Barrett | Apr 16, 2015 | Beginner, Best Practice, Planning, Segmentation, Small Business, Testing
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually non-existent? You may have heard the phrase ‘the money is in the list’, and it’s true! But only if you build your... by Kate Barrett | Mar 20, 2015 | Advanced, Beginner, Best Practice, Email marketing consultancy, Planning, Shine a Light Media News
I just wanted to drop in and share a little story with you today. Last weekend was my 30th birthday – we laughed, drank a little (;-)), ate a lot and enjoyed a wonderful weekend with our closest and dearest friends. But it nearly didn’t turn out like... by Kate Barrett | Mar 16, 2015 | Beginner, Best Practice, Planning, Small Business
Especially when it comes to getting results from your email marketing We’ve all heard the classic quotes….. So what happens if you don’t follow this advice with your email marketing? What happens if you’re just sending out individual email campaigns without really...