by Leah | Mar 9, 2021 | Advanced, Best Practice, Email marketing consultancy, Inactive Subscribers
Did you know that email lists have a natural attrition rate of about 22.5% per year? As marketers, we know how much work went into building and growing your email list, so it can be hard to say goodbye to subscribers, whether they’ve simply changed their email address...
by Kate Barrett | Feb 13, 2015 | Advanced, Automated Campaigns, Beginner, Best Practice, Inactive Subscribers
When it comes to email marketing, many people still think the way to get results is to batch and blast your entire database with the same message at the same time. But over the last 15 years of email marketing being in existence, the way we engage and are engaged with...
by Kate Barrett | Feb 2, 2014 | Advanced, DMA Email Marketing Blog Post, Inactive Subscribers, Segmentation
This post was originally posted on the DMA Email Marketing Blog. Email subscribers are expecting more and more from the messages they receive in their inbox these days, making us, as marketers, work harder – and rightly so! Email marketing is no longer about taking a...
