Inactive Subscribers | eFocus Marketing

Tips for Reactivating Subscribers

by Leah | Mar 9, 2021 | Advanced, Best Practice, Email marketing consultancy, Inactive Subscribers

Did you know that email lists have a natural attrition rate of about 22.5% per year? As marketers, we know how much work went into building and growing your email list, so it can be hard to say goodbye to subscribers, whether they’ve simply changed their email address...

3 types of automated emails every business should be sending.

by Kate Barrett | Feb 13, 2015 | Advanced, Automated Campaigns, Beginner, Best Practice, Inactive Subscribers

When it comes to email marketing, many people still think the way to get results is to batch and blast your entire database with the same message at the same time. But over the last 15 years of email marketing being in existence, the way we engage and are engaged with...

Let’s get engaged!

by Kate Barrett | Feb 2, 2014 | Advanced, DMA Email Marketing Blog Post, Inactive Subscribers, Segmentation

This post was originally posted on the DMA Email Marketing Blog. Email subscribers are expecting more and more from the messages they receive in their inbox these days, making us, as marketers, work harder – and rightly so! Email marketing is no longer about taking a...

Tips for Reactivating Subscribers

3 types of automated emails every business should be sending.

Let’s get engaged!

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