by Kate Barrett | Feb 24, 2016 | Beginner, Best Practice, Email marketing consultancy
What’s the difference, which should you use and when should you use it? When it comes to email marketing, having quality data is one of the main factors that will influence the results and Return on Investment (ROI) you see from your efforts. And good data starts with...
by Kate Barrett | Jun 9, 2015 | Email marketing consultancy
If you want to get personal in your email marketing, you need the data to do it. In today’s quick tip video, I’ll be talking about: – The data that you hold in your database about your subscribers and how they got there – Personalising,...
by Kate Barrett | May 5, 2015 | Email marketing consultancy
Welcome to the first Tuesday Quick Tip Video of May 2015! The first quarter is already out of the way! How did you do with your email marketing – Are there any improvements that you can make? In today’s video, I’ll be discussing: – The...
by Kate Barrett | Apr 14, 2015 | Email marketing consultancy
Here we are at doable 15 of the ‘Build Your List with 30 Daily Doables’ Blog Tour. Yesterday we looked how to deliver your free gift. Go back and read it if you missed it. A full list of the blogs we have already visited can be found at the the Blog Tour...
by Kate Barrett | Mar 20, 2015 | Advanced, Beginner, Best Practice, Email marketing consultancy, Planning, Shine a Light Media News
I just wanted to drop in and share a little story with you today. Last weekend was my 30th birthday – we laughed, drank a little (;-)), ate a lot and enjoyed a wonderful weekend with our closest and dearest friends. But it nearly didn’t turn out like...
by Kate Barrett | Mar 3, 2015 | Automated Campaigns, Email marketing consultancy, Small Business, Video Quick Tip
Get ahead of the game and know what you want to achieve so that you can make sure your ESP has the right functionality for you. In today’s video I am discussing: – Why choosing the ESP isn’t as important as you think it is – My recommendations...
