by Kate Barrett | Mar 16, 2016 | Advanced, Best Practice, DMA Email Marketing Blog Post
(This post first appeared in the DMA website here) “If you can’t measure it, you can’t improve it.” Kate Barrett, Shine a Light Media Email marketing has one of the highest Return on Investment (ROI) of all online marketing channels; Email has an average ROI of £38...
by Kate Barrett | Feb 7, 2014 | Advanced, Beginner, DMA Email Marketing Blog Post, Testing
This post was originally posted on the DMA Email Marketing Blog. Have you noticed just how overwhelming it is? The noise is loud, really loud! The volume is set to ‘rock’ and the music is booming from the e-mail marketing tent. Where’s my invite? Where’s the party?...
by Kate Barrett | Feb 2, 2014 | Advanced, Deliverability, DMA Email Marketing Blog Post
This post was originally posted on the DMA Email Marketing Blog. Over the last decade or so, marketers have faced many challenges with deliverability (getting emails delivered to the inbox). Today, the most important factor associated with successful email delivery is...
by Kate Barrett | Feb 2, 2014 | Advanced, DMA Email Marketing Blog Post, Inactive Subscribers, Segmentation
This post was originally posted on the DMA Email Marketing Blog. Email subscribers are expecting more and more from the messages they receive in their inbox these days, making us, as marketers, work harder – and rightly so! Email marketing is no longer about taking a...
