by Kate Barrett | Aug 11, 2015 | Deliverability, Video Quick Tip
When it comes to sending out your emails, you need a technical infrastructure that can support this type of mass messaging – something that the likes of Hotmail, Yahoo! and Gmail are not designed to do. You need an Email Service Provider. Now, there are...
by Kate Barrett | Apr 30, 2014 | Advanced, Beginner, Deliverability
Email marketing can be a complex beast! Especially when it comes to deliverability. One element that ISPs such as Hotmail, Yahoo and Gmail now use to determine your placement in either the inbox, junk folder or neither (!) is the amount of positive (or negative)...
by Kate Barrett | Feb 2, 2014 | Advanced, Deliverability, DMA Email Marketing Blog Post
This post was originally posted on the DMA Email Marketing Blog. Over the last decade or so, marketers have faced many challenges with deliverability (getting emails delivered to the inbox). Today, the most important factor associated with successful email delivery is...
by Kate Barrett | May 18, 2013 | Advanced, Deliverability
Anyone currently running an email marketing strategy will know that getting your emails delivered to the inbox is not always easy. With obstacles not only blocking your path into the inbox but also how your email is viewed and treated when it gets there, our job as...
