Best Practice | eFocus Marketing

6 Reasons subscribers aren’t engaging with your emails

by Kate Barrett | Apr 16, 2015 | Beginner, Best Practice, Planning, Segmentation, Small Business, Testing

Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually non-existent? You may have heard the phrase ‘the money is in the list’, and it’s true! But only if you build your...

Fail to plan and prepare to fail…

by Kate Barrett | Mar 20, 2015 | Advanced, Beginner, Best Practice, Email marketing consultancy, Planning, Shine a Light Media News

I just wanted to drop in and share a little story with you today. Last weekend was my 30th birthday – we laughed, drank a little (;-)), ate a lot and enjoyed a wonderful weekend with our closest and dearest friends. But it nearly didn’t turn out like...

Luck is not a strategy

by Kate Barrett | Mar 16, 2015 | Beginner, Best Practice, Planning, Small Business

Especially when it comes to getting results from your email marketing We’ve all heard the classic quotes….. So what happens if you don’t follow this advice with your email marketing? What happens if you’re just sending out individual email campaigns without really...

Lean Marketing – Lionel Richie Style

by Kate Barrett | Feb 16, 2015 | Advanced, Automated Campaigns, Beginner, Best Practice

(This post is guest written by Saul Gowens and originally appeared on the Websand Blog) Hello…is it me you’re looking for? For 2015, it’s time to take some data driven marketing lessons from Lionel Richie. Improve how we do things, score some major...

3 types of automated emails every business should be sending.

by Kate Barrett | Feb 13, 2015 | Advanced, Automated Campaigns, Beginner, Best Practice, Inactive Subscribers

When it comes to email marketing, many people still think the way to get results is to batch and blast your entire database with the same message at the same time. But over the last 15 years of email marketing being in existence, the way we engage and are engaged with...

6 steps to create a top notch opt in form

by Kate Barrett | Jan 16, 2015 | Best Practice

Imagine this…… You spend time, money and effort driving traffic to your website. But the majority of people who come onto your website may not be ready to purchase. Without gaining an opt in, these prospects will simply leave your website and possibly never return....

Next Entries »

6 Reasons subscribers aren’t engaging with your emails

Fail to plan and prepare to fail…

Luck is not a strategy

Lean Marketing – Lionel Richie Style

3 types of automated emails every business should be sending.

6 steps to create a top notch opt in form

Search

Recent Articles

eFocus Services

6 Reasons subscribers aren’t engaging with your emails

Fail to plan and prepare to fail…

Luck is not a strategy

Lean Marketing – Lionel Richie Style

3 types of automated emails every business should be sending.

6 steps to create a top notch opt in form

Search

Recent Articles

eFocus Services

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