by Kate Barrett | May 28, 2015 | Advanced, Beginner, Best Practice, Testing
There are various questions as an email marketing consultant that I’m always fielding from clients and prospects; how often should I send to my list? How do I grow my list with interested prospects? How do I generate more sales from my email marketing? How can I...
by Kate Barrett | Apr 16, 2015 | Beginner, Best Practice, Planning, Segmentation, Small Business, Testing
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually non-existent? You may have heard the phrase ‘the money is in the list’, and it’s true! But only if you build your...
by Kate Barrett | Mar 20, 2015 | Advanced, Beginner, Best Practice, Email marketing consultancy, Planning, Shine a Light Media News
I just wanted to drop in and share a little story with you today. Last weekend was my 30th birthday – we laughed, drank a little (;-)), ate a lot and enjoyed a wonderful weekend with our closest and dearest friends. But it nearly didn’t turn out like...
by Kate Barrett | Mar 16, 2015 | Beginner, Best Practice, Planning, Small Business
Especially when it comes to getting results from your email marketing We’ve all heard the classic quotes….. So what happens if you don’t follow this advice with your email marketing? What happens if you’re just sending out individual email campaigns without really...
by Kate Barrett | Feb 16, 2015 | Advanced, Automated Campaigns, Beginner, Best Practice
(This post is guest written by Saul Gowens and originally appeared on the Websand Blog) Hello…is it me you’re looking for? For 2015, it’s time to take some data driven marketing lessons from Lionel Richie. Improve how we do things, score some major...
by Kate Barrett | Feb 13, 2015 | Advanced, Automated Campaigns, Beginner, Best Practice, Inactive Subscribers
When it comes to email marketing, many people still think the way to get results is to batch and blast your entire database with the same message at the same time. But over the last 15 years of email marketing being in existence, the way we engage and are engaged with...
