by Louise Crockett | May 29, 2019 | Advanced, Best Practice
(This post first appeared in the Only Influencers website here) The recent DMA 2019 Marketer Tracker Report reported that only 14% of consumers think that over half of the emails an organisation sends are relevant to them as individuals. But maybe more shockingly,...
by Kate Barrett | Mar 16, 2016 | Advanced, Best Practice, DMA Email Marketing Blog Post
(This post first appeared in the DMA website here) “If you can’t measure it, you can’t improve it.” Kate Barrett, Shine a Light Media Email marketing has one of the highest Return on Investment (ROI) of all online marketing channels; Email has an average ROI of £38...
by Kate Barrett | Feb 24, 2016 | Beginner, Best Practice, Email marketing consultancy
What’s the difference, which should you use and when should you use it? When it comes to email marketing, having quality data is one of the main factors that will influence the results and Return on Investment (ROI) you see from your efforts. And good data starts with...
by Kate Barrett | Oct 27, 2015 | Advanced, Beginner, Best Practice, Testing
Getting your emails opened and read is the first step to making more sales of your products using email marketing. But with average open rates of 24.45% according to the Sign-up.to 2015 Email Marketing Benchmark Report (this does of course vary by industry as shown in...
by Kate Barrett | Jul 8, 2015 | Advanced, Best Practice, DMA Email Marketing Blog Post, Video Quick Tip
This post originally appeared on the DMA website here > The DMA’s (Direct Marketing Association) Email Council consists of brands, agencies and ESP’s that meet monthly to champion to use of email and best practice. Each month we hold a lively debate on...
by Kate Barrett | May 28, 2015 | Advanced, Beginner, Best Practice, Testing
There are various questions as an email marketing consultant that I’m always fielding from clients and prospects; how often should I send to my list? How do I grow my list with interested prospects? How do I generate more sales from my email marketing? How can I...
