by Kate Barrett | Mar 16, 2022 | Beginner, Best Practice, Planning, Small Business
Have you ever felt: Frustrated, staring at a blank piece of paper (or Word doc!) trying to come up with content ideas for your next newsletter Challenged to send emails out on a regular basis Overwhelmed, you’re wearing all the hats in your business and struggle for...
by Kate Barrett | Feb 27, 2022 | Beginner, Best Practice, Planning, Segmentation, Small Business, Testing
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually non-existent? You may have heard the phrase ‘the money is in the list’, and it’s true! But only if you build your...
by Kate Barrett | Jul 6, 2021 | Planning, Advanced, Best Practice, Email marketing consultancy, Segmentation
Over 75% of people abandon their shopping carts worldwide. Obviously, this isn’t the ideal scenario for an eCommerce marketer that’s focused on getting conversions. It is, however, an opportunity to learn about your customers and your conversion funnels. You can... by Leah | Mar 9, 2021 | Advanced, Best Practice, Email marketing consultancy, Inactive Subscribers
Did you know that email lists have a natural attrition rate of about 22.5% per year? As marketers, we know how much work went into building and growing your email list, so it can be hard to say goodbye to subscribers, whether they’ve simply changed their email address...
by Kirsten Queen | Jan 28, 2021 | Advanced, Best Practice, Segmentation
If you’re looking to be more relevant in your email marketing, drive better engagement, and provide a better customer experience for your subscribers, you’re not alone. While 99% of marketers say personalisation helps advance customer relationships, marketers struggle...
by Kate Barrett | Jan 21, 2021 | Advanced, Automated Campaigns, Beginner, Best Practice, Email marketing consultancy, Planning
Well, what a year 2020 was! The world changed. The UK worked from home (where possible), and the way people shopped changed; potentially forever. For businesses, this was a year to pivot and adapt their offering on the fly and some managed this process fantastically;...