by Kate Barrett | Jun 1, 2020 | Advanced, Automated Campaigns, Best Practice Email Examples, RFM Analysis, Segmentation
The term ‘transactional email’ is often used to refer to a few different types of automated campaigns; from password requests to system emails and the immediate post-purchase and delivery phase emails. For this blog, I want to focus on the latter. For me, this is a...
by Kate Barrett | Sep 23, 2015 | Advanced, Beginner, Best Practice Email Examples
In the run up to Christmas, the key date for all retailers is your last postage (shipping date). But what can you do after this date has passed to still generate sales for your business? Vouchers! So I’ve rounded up 3 examples of other retailers using this...
by Kate Barrett | Sep 23, 2015 | Advanced, Beginner, Best Practice Email Examples
Buyagift What’s Good? In this email, Buyagift are offering an extra 20% off everything, exclusively to their email subscribers. Adding email exclusive offers/discounts/information is a great way to build the relationship and make them feel special. They have...
by Kate Barrett | Apr 3, 2014 | Advanced, Beginner, Best Practice Email Examples
Email marketers really got involved with April fools day this year going above and beyond a simple joke and building a whole customer journey interface to continue the joke. Here are some of my personal favourites: Firebox Subject Line: This is a great example of a...
by Kate Barrett | Feb 4, 2014 | Best Practice Email Examples
Animated Images in Email Marketing Campaigns Why We Like It Boohoo.com use an animated gif to make key information ‘pop’ in their header images. This really makes their campaigns stand out against other static creatives in the inbox. What Could be Better...
by Kate Barrett | Jan 13, 2014 | Best Practice Email Examples
New Trend: Video in Email What We Like Video played within an email is still in it’s early stages with minimal numbers of senders using the technique and instead preferring to link to a landing page that plays the video; due to very few ISPs supporting HTML 5....
