by Kate Barrett | Jul 6, 2021 | Planning, Advanced, Best Practice, Email marketing consultancy, Segmentation
Over 75% of people abandon their shopping carts worldwide. Obviously, this isn’t the ideal scenario for an eCommerce marketer that’s focused on getting conversions. It is, however, an opportunity to learn about your customers and your conversion funnels. You can...
by Kate Barrett | Jan 21, 2021 | Advanced, Automated Campaigns, Beginner, Best Practice, Email marketing consultancy, Planning
Well, what a year 2020 was! The world changed. The UK worked from home (where possible), and the way people shopped changed; potentially forever. For businesses, this was a year to pivot and adapt their offering on the fly and some managed this process fantastically;...
by Kate Barrett | Jun 1, 2020 | Advanced, Automated Campaigns, Best Practice Email Examples, RFM Analysis, Segmentation
The term ‘transactional email’ is often used to refer to a few different types of automated campaigns; from password requests to system emails and the immediate post-purchase and delivery phase emails. For this blog, I want to focus on the latter. For me, this is a...
by Kate Barrett | May 20, 2020 | Advanced, Best Practice, Only Influencers Blog, Planning
This post first appeared on the Only Influencers website here > We are living in unprecedented times….. no scrap that…. That’s how every blog post or notification seems to start nowadays doesn’t it?! And actually, how unprecedented is the time we are living in?...
by Kate Barrett | May 15, 2019 | Advanced, Deliverability
Are you suffering from email marketing deliverability problems? Use our handy decision tree to start to get to the bottom of why the issue is happening and what you need to do next to solve the problem (Open the image and zoom in to see each...