by Kate Barrett | Jun 1, 2020 | Advanced, Automated Campaigns, Best Practice Email Examples, RFM Analysis, Segmentation
The term ‘transactional email’ is often used to refer to a few different types of automated campaigns; from password requests to system emails and the immediate post-purchase and delivery phase emails. For this blog, I want to focus on the latter. For me, this is a...
by Kate Barrett | May 20, 2020 | Advanced, Best Practice, Only Influencers Blog, Planning
This post first appeared on the Only Influencers website here > We are living in unprecedented times….. no scrap that…. That’s how every blog post or notification seems to start nowadays doesn’t it?! And actually, how unprecedented is the time we are living in?...
by Kate Barrett | May 15, 2019 | Advanced, Deliverability
Are you suffering from email marketing deliverability problems? Use our handy decision tree to start to get to the bottom of why the issue is happening and what you need to do next to solve the problem (Open the image and zoom in to see each...
by Kate Barrett | May 15, 2019 | List Growth
Pop-ups are the Marmite of the marketing world; you either love them or you hate them. But using a well-timed and designed pop-up can be a great way to increase your conversions to sign-up. The beauty of pop-ups is their intrusive nature but just be careful not to...
by Kate Barrett | Dec 1, 2018 | Advanced, Beginner, Christmas, Shine a Light Media News
Merry Christmas 2018 from eFocus Marketing Join in with the eFocus Marketing advent calendar and get exactly what you wished for this Christmas: a great start to your email marketing in 2019 (and some great swag!) Behind each door you’ll find a new email marketing...
