by Kate Barrett | May 15, 2019 | Advanced, Deliverability
Are you suffering from email marketing deliverability problems? Use our handy decision tree to start to get to the bottom of why the issue is happening and what you need to do next to solve the problem (Open the image and zoom in to see each...
by Kate Barrett | May 15, 2019 | List Growth
Pop-ups are the Marmite of the marketing world; you either love them or you hate them. But using a well-timed and designed pop-up can be a great way to increase your conversions to sign-up. The beauty of pop-ups is their intrusive nature but just be careful not to...
by Kate Barrett | Dec 1, 2018 | Advanced, Beginner, Christmas, Shine a Light Media News
Merry Christmas 2018 from eFocus Marketing Join in with the eFocus Marketing advent calendar and get exactly what you wished for this Christmas: a great start to your email marketing in 2019 (and some great swag!) Behind each door you’ll find a new email marketing...
by Kate Barrett | Oct 4, 2018 | Email marketing consultancy
You, and probably nearly every other person on the planet, has done it: You find a site you like, or a particular item that you simply must have. You go through the whole process of selecting the item and even get to a certain point in the checkout procedure, and then...
by Kate Barrett | Mar 16, 2016 | Advanced, Best Practice, DMA Email Marketing Blog Post
(This post first appeared in the DMA website here) “If you can’t measure it, you can’t improve it.” Kate Barrett, Shine a Light Media Email marketing has one of the highest Return on Investment (ROI) of all online marketing channels; Email has an average ROI of £38...
