by Kate Barrett | Dec 1, 2018 | Advanced, Beginner, Christmas, Shine a Light Media News
Merry Christmas 2018 from eFocus Marketing Join in with the eFocus Marketing advent calendar and get exactly what you wished for this Christmas: a great start to your email marketing in 2019 (and some great swag!) Behind each door you’ll find a new email marketing...
by Kate Barrett | Oct 4, 2018 | Email marketing consultancy
You, and probably nearly every other person on the planet, has done it: You find a site you like, or a particular item that you simply must have. You go through the whole process of selecting the item and even get to a certain point in the checkout procedure, and then...
by Kate Barrett | Mar 16, 2016 | Advanced, Best Practice, DMA Email Marketing Blog Post
(This post first appeared in the DMA website here) “If you can’t measure it, you can’t improve it.” Kate Barrett, Shine a Light Media Email marketing has one of the highest Return on Investment (ROI) of all online marketing channels; Email has an average ROI of £38...
by Kate Barrett | Feb 24, 2016 | Beginner, Best Practice, Email marketing consultancy
What’s the difference, which should you use and when should you use it? When it comes to email marketing, having quality data is one of the main factors that will influence the results and Return on Investment (ROI) you see from your efforts. And good data starts with...
by Kate Barrett | Feb 5, 2016 | Advanced, Beginner, Video Quick Tip
“Marketers tend to focus too much on the message they want to put out, and not enough on the question of what people actually want you to give them.” In an age of social media, many people will tell you that plain old email marketing is out of fashion and out of date....
