Supercharge your email marketing!

Now is the time to prepare for the rest of 2020 and beyond when it comes to your email marketing strategy.

Make the most of your time and increase your email marketing knowledge so you can better connect with your audience, move your strategy forward and increase your email marketing revenue!

Secure your spot on the online live training

Join me for a 1-day live training session (split over two 1/2 day sessions to work around childcare and timezones!) and expand your email marketing knowledge!

Join me online and discover:


Setting Your Objectives

The foundation of a good marketing strategy is knowing where you want to go and why. We'll start off by laying this groundwork and exploring the link between different levels of objectives within your business and how these should inform the direction of your email marketing strategy to maximise your impact within the business.

The Importance of Data to Underline Your Strategy

As marketers, is imperative we have full control of our data - and that starts with knowing what you have where, why and how, as well as what's missing.


We'll start our training by getting really clear on what data you might have access to and how it impacts everything you will want to do going forward.

Then, I'll show you how to conduct a data audit and update/collect new data to get a really clear view of what's going on in your business and truly take control!

Segmentation & Personalisation Strategy

Now that you know what data you have, let's start to look at how you could segment your database using it, and even better, personalise your content to create a 1-2-many experience.

We'll explore how you choose which data to use to create your segments, how you weigh up which segments are worth investing in for the maximum return, how you prioritise implementation and match the right content, to the right segment.

We'll also look at the role Artificial Intelligence (AI) has to play here in streamlining your process.

Understand The Customer Journey

Next, we're going to explore exactly how you put the customer at the heart of everything that you do in all ways, always. I'll show you the key stages of the customer journey, the data you need to identify people at each stage, examples of campaigns you could implement and what each stage means for the content you need to create; both for your manual campaigns and automations.

We'll also discuss some of the key considerations when it comes to planning email automations for your business around the customer lifecycle.

Design Your Emails For Engagement

Now, that we have explored who you're sending your emails to, let's look at how you make your content engaging and accessible to all.
We'll take a look at:

  • Accesibility Considerations
  • Interactive email design - what do you need to know to get started and when does using interavtivity make sense?
  • Creating an email design that encourages conversion

Testing For Success!Optimising your pre-send QA Process and Conducting successful A/B Split Testing on Your Live Sends

In the final section of our course, we're going to look at how you optimise your pre-send QA testing process to ensure your emails are mistake-free - for individuals and larger teams.

You'll also learn how to prioritise testing ideas and make sure that your A/B split tests on your live sends actually get results you can use on an ongoing basis to improve your campaign performance - not just in email, but across the marketing mix.

  • The course will be run online so you can watch from wherever you are with an internet connection.
  • It will also be recorded and sent to you after the event so you can listen back anytime! (Great if you have to miss any sections due to children needing your attention whilst working from home!)
  • The 1-day course will be split over two half-days - to allow for childcare considerations and those in different timezones to be able to join
  • You'll be able to ask me your questions LIVE as we work through the content

Choose the online course option that suits you!

22nd & 23rd April 2020

(1pm BST / 9am EST to 5pm BST / 1pm EST)

1-Day Course


  • Access to the whole 1-day course content (delivered online)
  • Course recording sent to you post event to keep and re-watch
  • Ask your questions live throughout!
  • Free signed copy of Kate Barrett's book 'E-telligence: Email Marketing Isn't Dead, The Way You're Using It Is'' (sent to you when it's safe to leave the house of course! Or PDF version if you'd prefer)

VIP Ticket


  • Everything from the 1-day ticket PLUS.....
  • Includes a half day 1-2-1 session with Kate (online)

This training would usually be charged at over £1000 for a 1-Day Course Ticket!

* Price excl. VAT. VAT will be added on checkout (20%)

Frequently Asked Questions

We've got A's for your Q's

How will the session be delivered online

The session will be delivered online via Zoom. A link will be sent out to you after you secure your spot to tell you how to join. If you haven't used Zoom before, you'll need to download it to your computer in order to join the live session.  

What time do the live sessions start?

The sessions will run on the 22nd and 23rd April - each will start at 1PM UK (Daylight Savings Time - BST) - 9am EST and run until 5pm UK.

How do I know it's for me?

This course will be pitched at an intermediate level - so if you've been working in email for a few years and have the basics under your belt, want to update your knowledge, or simply want to check in with what you're already doing and be able to ask Kate questions live, this is the course for you to improve your email marketing knowledge!  

How will I get the recordings?

They'll be uploaded to YouTube on a Private setting so that no one except those of you with a special link (which will be emailed to you after the event) will be able to access them. By hosting them on YouTube, you can access them whenever you want!  

Something's come up and I can't make the session - can I get a refund?

You are entitled to ask for a refund for 14 days after you make a purchase of a ticket and up to 4 days before the course is set to run (whichever is sooner) - 22nd and 23rd April 2020. Please email

Don't forget, the course is being recorded and will be sent to all paying attendees, so you'll have the opportunity to listen in to all of the content again, at a time that suits you!

Meet Your Tutor

Kate Barrett  

Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management, and training services to companies around the world.

With a proven track record and over 13 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, to target subscribers with the right message, sent to the right person, at the right time, implement, manage and optimise those campaigns, as well as solve complex email marketing issues including deliverability challenges.

Some of the companies she has worked with or trained include Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct, QVC, Vision Direct and Adidas among many others.

Having been an elected member of the DMA Email Council for over 3 years, regularly speaking at events, blogging, being a contributor to Smart Insights and a trainer for the IDM & CIM, Kate is always up to date with the latest email marketing news, trends, and techniques to feed her passion for the industry.

Kate is the author of the book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’

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