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eFocus Marketing is a leading specialist email marketing agency, helping eCommerce companies to optimise, automate and grow their email marketing programme.
We live and breathe email – whatever the challenge you’re facing, or goal you want to achieve, our team of experts will help you use email marketing more intelligently to skyrocket your results.
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Gain access to our team of dedicated email marketing experts to help you save time and increase your revenue faster.
We offer a range of services for all your email marketing needs:
- Strategic email marketing consulting
- Full-service email marketing management
- Email marketing training courses
Learn how to run SUCCESSFUL, documented email marketing tests
Increase your results through strategic testing with our 5 stage process & tracking spreadsheet
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Browse our range of email marketing blogs and increase your knowledge to improve your results
Solve your email marketing problems and take your strategy to the next level!
Increase response rates, boost your conversions and revenue, fix deliverability problems. We can help you make more of your email marketing efforts.
Latest from the eFocus Email Marketing Blog
(This post first appeared in the Only Influencers website here) The recent DMA 2019 Marketer Tracker Report reported that only 14% of consumers think that over half of the emails an organisation sends are relevant to them as individuals. But maybe more shockingly, only 55% of marketers think that more than half of all the emails they send are relevant. So why […]
Are you suffering from email marketing deliverability problems? Use our handy decision tree to start to get to the bottom of why the issue is happening and what you need to do next to solve the problem (Open the image and zoom in to see each strand in more detail or, check […]
Pop-ups are the Marmite of the marketing world; you either love them or you hate them. But using a well-timed and designed pop-up can be a great way to increase your conversions to sign-up. The beauty of pop-ups is their intrusive nature but just be careful not to annoy site visitors and be mindful of […]
Get exactly what you wished for this Christmas: a great start to your email marketing in 2019 – behind each door you’ll find a new email marketing prize or offer. What will you reveal?
You, and probably nearly every other person on the planet, has done it: You find a site you like, or a particular item that you simply must have. You go through the whole process of selecting the item and even get to a certain point in the checkout procedure, and then you stop. You leave […]
(This post first appeared in the DMA website here) “If you can’t measure it, you can’t improve it.” Kate Barrett, Shine a Light Media Email marketing has one of the highest Return on Investment (ROI) of all online marketing channels; Email has an average ROI of £38 for each £1 spent (DMA National Client Email […]
What’s the difference, which should you use and when should you use it? When it comes to email marketing, having quality data is one of the main factors that will influence the results and Return on Investment (ROI) you see from your efforts. And good data starts with a great sign up process. I previously […]
“Marketers tend to focus too much on the message they want to put out, and not enough on the question of what people actually want you to give them.” In an age of social media, many people will tell you that plain old email marketing is out of fashion and out of date. In this […]
Getting your emails opened and read is the first step to making more sales of your products using email marketing. But with average open rates of 24.45% according to the Sign-up.to 2015 Email Marketing Benchmark Report (this does of course vary by industry as shown in the graph below), how can you make sure you […]
“Not only were we able to produce an increase in sales, but our unsubscribes and complaints decreased, a great additional benefit.”
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