Email marketing is a valuable and vital tool if you are looking to grow your business, build a relationship with interested prospects and your customers and generate revenue. Here’s 13 key reasons why…
1. Fast, Inexpensive Set Up
You can get started with email marketing quickly and relatively inexpensively (especially when compared to other marketing channels)
2. Return On Investment
Email marketing is still generating a massive return on investment as a channel – almost £25 per marketing £1 spent (according to the DMA National Client Email Report 2014)
3. It’s Your Foundation
Email marketing underpins all your other marketing channels – however you drive traffic to your website, you want to make the most of each visit and if you can, capture their information in order to convert them in the future. Email marketing allows you to do exactly that!
4. Make Technology Work For You
Use the technology available to create and schedule emails to trigger automatically and deliver your messages for you (make money while you sleep!)
5. Reach Your Customers & Prospects Directly
Email allows you to reach out to your customers and interested prospects directly ‘en masse’, but seemingly on a one-to-one basis
6. Relevancy & Personalisation
You can use the data available on subscribers to make communications highly personalised and relevant to that person’s interests/situation
7. Increase Your Sales
You can increase your sales from current customers and prospects
8. Increase Customer Loyalty
Using email to deliver regular, valuable content allows you to build a relationship with your subscribers and increase customer loyalty
9. Keep At The Front Of Your Customers Mind
Through regular emails, you can ensure your brand is kepy at the front of your customers mind
10. Detailed Reporting Feedback
When you send an email, you then have access to a wide range of statistics allowing you to see exactly how the campaign has performed, as well as analyse, test and improve your communications in the future
11. Fast Delivery & Instant Response
Get your message to subscribers within minutes (not days like with direct mail) and see an instant response from sending an email campaign
12. Generate Traffic To Your Website
Email allows you to advertise your products/services/information and generate traffic to your website
12. Save Time
Save time in your business by using automation to support your customer services, post purchase process and sales process
