As you know, May is all about A/B split testing to customise and tweak the way you do your email marketing.

In today’s video, we’re discussing:

– How to know what it is you’re really testing
– Why it’s important to test only one element at a time
– What to do before you start testing

For next week, choose one element that you could test and actually run that test. Have a look at the results against the hypothesis. Let me know what you’re going to test in the comments area below!

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See you next week!