Throughout June I’m focusing in on how you can really increase the engagement that you see with your email campaigns – people opening, clicking, purchasing – really engaging with what you’re sending out.

In today’s video, I’m discussing:

– What segmentation is and why you need to do it

– Why targeting is key to your email marketing success

– Amazing statistics on open rates by using segmentation

– How to get started with segmentation

Your challenge for this week is to use the data you gathered last week from your database and look at how you can use it to segment on your next email.

I want to hear from you! I want to hear from you here in the comments area how you’re going to segment your next email for increased¬†relevance to your audience.


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Email List Segmentation Results_Lyris


See you next week!