As I sneakily mentioned last week, in today’s video I’m talking all about Dynamic Content and how you can use it to get personal with your audience (and funky with it!).

Watch the video to discover:

  • What Dynamic Content is and how it allows you to personalise your emails for greater engagement
  • How you can use Dynamic Content in YOUR emails (regardless of which ESP you are using)
  • The difference between Dynamic fields and Dynamic content

Your challenge this week is to look at your next newsletter and the data you have in your system, and look at how you can segment that data. Look at how you can use that in your next email.

Could you use dynamic content within your ESP to automatically switch a piece of content or an image depending on a subscriber? Let me know in the comments section below how you were able to use dynamic content in your next campaign!


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See you next week!