This post was originally posted on the DMA Email Marketing Blog. Email subscribers are expecting more and more from the messages they receive in their inbox these days, making us, as marketers, work harder – and rightly so! Email marketing is no longer about taking a single message and broadcasting it to your entire database. […]
Are you getting as much from your email marketing database as possible? Segmenting your list into different profiles is an effective way to target your subscribers and send them messages, products or special offers that are more likely to get a response.