Today we’re really getting personal – If it’s in your database, you can use it to target, trigger and segment your list for increased personalisation.

In today’s video, I am discussing:

– How to increase revenue, engagement, and list of prospects who are dying to buy your products/services using your database
– Creating segments within your main list of subscribers with commonalities you can provide information that is relevant to them
– The 3 ways to segment your data: Demographic, Behavioural, and Provided Information
– Which of the segments would work best for you

Let me know in the comments below – are you ready to segment your email list to reach your business goals and get personal? Are you already using any of the techniques discussed in the video?
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See you all next week!