Save time, extend your in-house resources & increase your email marketing results
As an extension to your marketing team, Shine a Light Media can provide ongoing support and/or management services to your business.
This service provides ongoing support to the business and the marketing team to ensure recommendations are implemented in the right way, for maximum return.
Shine a Light Media will also support you with ongoing strategy creation and regular calls to provide best practice advice and expert knowledge to your team.
These packages also include campaign implementation and management support to alleviate the need to use internal resources to run, monitor and optimise email marketing campaigns on an ongoing basis.
Taking advantage of Shine a Light Media’s ongoing support packages and working with one of our dedicated, expert email marketing consultants, will ensure that ongoing changes can be supported, deliverability advice for individual mailbox providers based on their behaviour to the changes made as a result of the initial audit can be made, and this process fully managed for the best results.
Imagine being able to:
- Up-level your email marketing strategy and generate more revenue
- Maximise your marketing team
- Have a dedicated expert on hand to answer all of your email marketing questions
- Communicate effectively with your database of prospects and customers
- Increase your list with interested, relevant prospects
We’ll work with you and support you every month in all aspects of your email marketing campaigns such as:
- Create an email marketing strategy that works for your business
- Email Service Provider (ESP) selection, set-up and management, including switching providers
- Campaign testing strategies
- Ongoing campaign implementation
- Analysis of email broadcasts couple with recommendations for the future
- Welcome and onboarding emails
- Customer lifecycle programmes
- Triggered email campaigns (autoresponders)
- Developing and implement Email newsletters
- Creating automatic sales funnels to generate you revenue/ leads while you sleep
- Implementing strategically planned special offer emails to generate additional revenue
- Maximising your opt in and making it work for you
Ongoing email marketing implementation support includes…
Implementation of HTML emails into ESP
Taking the newly written emails and adding them into your ESP ready to send based on the agreed timeline in the strategy. This will include creating a text only version of the email and subject line.
Running a series of pre-send tests to ensure that all emails render correctly in the most common email clients, that all links work, images show and there are no mistakes within the emails before they are broadcast.
Scheduling of live sends
Scheduling all emails to send at agreed times and dates to the list.
After each send a report will be generated and sent to you detailing the important KPIs (as agreed in the strategy) and the emails results against targets.
Recommendations will be made where appropriate on adjustments to be made to the next email to insure results are maximized.
A monthly overview report will also be produced to provide a top level over view of activity.
Bespoke copywriting service
Copywriting is about much more than just words on a page. It is one of the most essential elements of effective marketing, allowing you to successfully implement your strategy.
Our bespoke copywriting service offers you the chance to work with a dedicated, experienced copywriter who will create content for your emails that meets your needs as well as that of your subscribers. Each email will be written in a way that builds and maintains a relationship with your prospect.
The copy will be structured to encourage the recipient to not only will they open each email but to encourage as many as possible to take the desired action at each stage.
Covering all aspects of the copywriting process, we’ll work with you to devise key messaging and create new content. We can also help you revise and refine existing material, tightening words and phrases to really bring your copy to life.