With only 28% of companies implementing lifecycle programmes, 26% dynamic content and 24% behavioural targeting*, the need for companies to go beyond basic segmentation and a batch and blast mentality still exists.
With the rise in technology to assist in a more personalise customer experience, it is critical that companies work to create a more intelligent email marketing programme that truly targets their subscribers with the right message, sent to the right person, at the right time, to maximise engagement.
If you’re looking for recommendations to improve your current email programme or create a new strategy, our expert email marketing consultants will match the right services to your needs.
Email Marketing is the channel most marketers STILL rate as providing the highest Return On Investment
Are you maximising the potential of your campaigns?
Email Marketing Audits
Email Marketing Strategy Audit
When reviewing your current strategy, we can offer recommendations on areas of industry best practice to ensure your programmes have the best chance of succeeding.
We can look at key points in your customer lifecycle, to make sure your communications are effective.
Email Marketing Template Audit
With our Email Marketing Template Review, you will receive a comprehensive look at one of your email templates and the last 6 months results it has achieved. We will provide you with a documented evaluation of your chosen template through 3 key areas:
2. Message & Branding
3. Technical Specifications
Through each of these areas we will measure your current creative against 15 key best practice elements and offer recommendations on possible improvements and testing strategies.
Email Marketing Complaint Rate Audit
If you’re suffering from a high or increasing complaint rate from your email marketing campaigns, your deliverability and results will drop as a result, leaving you with less revenue being generated.
The Email Marketing Complaint Rate Audit looks at every area of your programme throughout the email lifecycle from the perspective of a subscriber, to identify areas that could be improved to make a real difference to your campaigns.
Email Marketing Deliverability Audit
We will assess your current delivery rates and investigate the probable causes of why your email is currently being filtered to the spam folder or blocked.
In reviewing your overall sender reputation, infrastructure set up, practices and content, we will be able to identify specific causes that are impacting your delivery performance as well as providing guidance in rectifying those issues and resolving delivery problems.
Email Marketing Strategy
“Formulating a strategy that combines both regular broadcast campaigns and automated email, to deliver long-term consistency and timely, action-based communications, is the key to a successful email marketing programme that generates results for your business”
Email Marketing Strategy Creation
An active, engaged and purchasing subscriber demands effective messaging across four key phases of the customer lifecycle.
Shine a Light Media work with our clients to ensure messaging is implemented across each of these stages in a way that is engaging to subscribers, to support the ongoing needs of the business and provide an in-depth step by step strategy for individual types of campaign.
Email Marketing ESP Selection, Migration & IP Warm Up Support
In order to gain the most from your email marketing campaigns, deliverability and inbox placement are vital to ensuring you have the best chance of success.
If your emails are not being delivered to your subscribers inbox, they may not see your message at all.
Choosing a new email service provider (ESP) can be a complicated process – so many vendors to choose from, so many features and so many technical considerations!
We will help you find:
- The best ESP to suit your needs
- All the features you need
- The best way to make your switch over an easy and seamless process
When you do migrate to a new platform, or set up new dedicated IPs, a new IP has no reputation and so you need to get the ISPs used to you sending to them. You need to slowly ramp up the volume of your sends per day over a couple of months so the ISPs can get used to you sending.
It is also important to ensure that the receiving email client can identify who the message is being sent from by publishing an SPF record and ensuring that DomainKeys, DKIM and Sender ID are properly set up on your IPs.
eFocus Marketing will ensure all the elements necessary are in place from the start to maximise deliverability, as well as creating a bespoke IP warm up process for each of you to build the Sender Reputation for each in the right way.
Bespoke Email Marketing Consultancy
We can work with you to create an email marketing strategy that makes sense for your business and objectives.
Whether you’re looking for a full review of your current email marketing program, or are starting from scratch and need a strategy developed, we can help.
- Analysing existing strategy and campaigns to suggest possible improvements or additions that could be made.
- Development of new/additional strategy.
- Segmentation of your database
- Customer relationship management (CRM) including customer lifecycle campaigns
- Triggered emails
- Dynamic content
- Split testing to ensure the best results from each campaign broadcast
*Econsultancy Email Marketing Industry Census 2017