Today we’re really getting personal – If it’s in your database, you can use it to target, trigger and segment your list for increased personalisation. In today’s video, I am discussing: – How to increase revenue, engagement, and list of prospects who are dying to buy your products/services using your database – Creating segments within your main list of subscribers […]
Are you sending out newsletters to your subscribers but not seeing the results you’d like? Your opens and clicks are low and conversions are virtually non-existent? You may have heard the phrase ‘the money is in the list’, and it’s true! But only if you build your list in the right way with quality interested […]
Once you know what you want to send in your emails and when you want to send them, then you are ready to level up your email marketing plan. In today’s video, I’ll be discussing: – A/B split testing: Guaranteed way to improve your results – Layering segments: Get more personal with your audience – […]
This post was originally posted on the DMA Email Marketing Blog. Email subscribers are expecting more and more from the messages they receive in their inbox these days, making us, as marketers, work harder – and rightly so! Email marketing is no longer about taking a single message and broadcasting it to your entire database. […]
Are you getting as much from your email marketing database as possible? Segmenting your list into different profiles is an effective way to target your subscribers and send them messages, products or special offers that are more likely to get a response.