Every month I’m asked questions about Email Marketing – here’s what I was asked this month and my responses!
Have a question you’d like answered?
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As a basic rule of thumb I advise 7-9 touchpoints over 2/3 weeks – so sending every 2/3 days. BUT, if you’ve had results sending daily and you have valuable content in each email – do it!
My example is a starting point I set my clients off from and suggest testing from there to get the right frequency for their audience and the objectives of the series
The good news is, there are lots of different plugins available for WordPress. I personally use one called ‘Hybrid Connect’ that I recommend checking out!
The first thing I would suggest is to ensure you know the objective of the series overall, and then break it down to each individual email – what do you want to achieve with each email throughout the series. E.g. adding value/introducing yourself, indtroducing your product/service/make a sale etc.
You also want to then figure out what you want to say and when – this will come from the objectives you want to achieve. So for example, you may decide you want to have something that runs with only 4 emails (1 a week for 4 weeks for example). Or send an email every 3 days for 2/3 weeks.
It depends on your objectives and if you want to sell a product at the end/ reactivate subscribers/ follow up a sale etc. Hope that helps a little!
This month I also asked people to let me know their questions for a special Q&A video….watch it below!
VIDEO COMING SOON!