Every month I’m asked questions about Email Marketing – here’s what I was asked this month and my responses! Have a question you’d like answered? Drop me a message on our Facebook page here, join the Facebook Group or email me at moc.a1516137796idemt1516137796hgila1516137796enihs1516137796@seir1516137796iuqne1516137796!
Archives for February 2015
There will always be a portion of your list that is inactive – doesn’t open/click on any of your campaigns So today I’m discussing :- – What to do about these inactive subscribers – WHY you need to do something with them! – How to identify and communicate with them to encourage re-engagement Watch […]
Today I’ll only be touching on this subject as it’s quite a lengthy one but, in essence, I’ll be showing you how to:- – Generate brand awareness – Lead potential customers right through your sales funnel – Convert these new leads into paying customers. Sales funnels work for business-to-business (B2B) as well as business-to-consumer (B2C) […]
(This post is guest written by Saul Gowens and originally appeared on the Websand Blog) Hello…is it me you’re looking for? For 2015, it’s time to take some data driven marketing lessons from Lionel Richie. Improve how we do things, score some major success and make marketing Easy…(Like a Sunday Morning) It’s new year. Over […]
When it comes to email marketing, many people still think the way to get results is to batch and blast your entire database with the same message at the same time. But over the last 15 years of email marketing being in existence, the way we engage and are engaged with through this channel has […]
By failing to prepare, you are preparing to fail. [Benjamin Franklin] Automated emails can be a little intimidating and overwhelming initially but not if you follow my advice to avoid overwhelm. I’ll be advising you – how many automated emails to schedule how often, and how to work them through from start to finish. I’ll […]
Before we dive into the first Tuesday Quick Tip Video of this month, I’d like to share with you some staggering facts which marketers have collected, just so that you’re in no doubt about how effective automated email campaigns are:- They have a 96% higher open rate than ordinary emails They have a 125% higher ‘click-through-rate’ […]