Driving offline, online

If you have an offline presence such as a shop premises, it’s easy to forget to collect sign ups when someone comes into your store. But this can be one of your most effective tools to build your email list with engaged interested subscribers – chances are they will...

January Q&A Round Up!

Every month I’m asked questions about Email Marketing – here’s what I was asked this month and my responses! Have a question you’d like answered? Drop me a message on our Facebook page here, join the Facebook Group or email me at...

6 steps to create a top notch opt in form

Imagine this…… You spend time, money and effort driving traffic to your website. But the majority of people who come onto your website may not be ready to purchase. Without gaining an opt in, these prospects will simply leave your website and possibly never return....